New York Print Fairs Attract Young Collectors with Fresh Energy

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03.05.2025
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Print fairs in New York, including the IFPDA Print Fair and the Brooklyn Fine Art Print Fair (BFAPF), have seen a significant increase in interest from young collectors in recent years. According to an ArtTactic report, sales of printed works in 2023 increased by 18.3 percent, indicating the important role of Generation Z collectors in this increase.

Jenny Gibbs, director of the IFPDA Print Fair, stated: "Since the fall of 2024, we have seen new faces entering the market, which appears to be partly related to the intergenerational transfer of wealth."

By offering a collection of historical and contemporary prints, artist-centered discussions, and educational programs, these exhibitions provide an environment that makes printed works more accessible to new buyers. This approach not only helps increase the awareness and knowledge of young collectors, but also allows them to collect artwork with more confidence.

In addition, affordable art fairs in New York also play an important role in attracting Generation Z collectors. For example, the Affordable Art Fair in New York, offering works in the price range of $100 to $12,000, provides an opportunity for young collectors to collect art with more limited budgets. This exhibition had $5.1 million in sales last spring, indicating a significant welcome from young buyers.

Overall, the increased interest of young collectors in printed works and their active presence at New York exhibitions indicate a positive change in the art market that can lead to greater dynamism and diversity in this field.


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