Empowering Artists, Expanding Possibilities

At Hands and Roots, we believe that art should be accessible to everyone, and every artist deserves a global stage. Our platform is built to connect emerging and professional artists with art lovers, collectors, and galleries worldwide.

We provide a hybrid digital & physical ecosystem, allowing artists to showcase their works through online galleries, auctions, and physical exhibitions worldwide. By combining technology, storytelling, and innovative marketing, we make it easier for artists to gain visibility and for buyers to discover unique and original artworks.

Our Mission

To support emerging artists and give them direct access to global art buyers.

To make art affordable and accessible to all.

To use innovative strategies like short films & immersive exhibitionsto help people engage with art in a new way.

Why Hands and Roots?

We are not just another business, we are a community who love art.

A marketplace designed for artists – Sell your art without middlemen.

Hybrid Model – Online marketplace + physical exhibitions for global reach.

Fair & Transparent – We provide direct payments, professional marketing, and artist-friendly terms.

Join us and become part of a growing community where art is for everyone, and every artist has a place to shine!

About our team

we are a passionate team of creatives, innovators, and visionaries dedicated to empowering artists and making art accessible to all. Our diverse expertise in design, marketing, content creation, and technology allows us to build a platform where artists can thrive.

Co-Funder

Parham Azimi

Imagine a world without colors and forms… A world stripped of expression, emotion, and identity, it would be terrifying. And this is what I fight against.

Co-Funder

Johann Strasser

HANDS & ROOTS is an opportunity to be part of a community that brings beauty into the world, expresses creativity and emotions, inspires thought, and fosters international partnership and friendship. A project from the heart!

Editorial manager

Malihe Norouzi

I am passionate about sharing knowledge, experimenting with new ideas, and exploring innovative approaches to research. At Hands and Roots Institute, I look forward to expanding my horizons, collaborating with creative professionals, and contributing to meaningful projects that drive progress and inspire change.

Author and interviewer

Firozeh Saboori

I work in the field of article writing and content creation within Iran’s visual arts scene. The Hands and Roots platform is a space that gives us hope for a bright future for Iranian art.

Illustrator and graphic artist

Mahboobeh Bahari

Thirty-seven years of passion for writing and design have shaped me into a publisher, author, illustrator, and graphic designer—someone who cannot be confined to a single title or separated from any of them. Here at Hands and Roots, I draw on all my experiences to collaborate with artists and create the very best.